2019 Medical Marketing Strategies For Your Practice

by Della Lee | March 4, 2019 12:20 pm

It’s the new year,and it’s time to update or mix up your current medical marketing strategies. It’s likely that there will be plenty of dramatic changes in the healthcare industry as well as marketing it online. Along with the increase in demand and a few more competition, the new year is the time to challenge yourself and your business for the better.

Whether it’s getting more creative in your content or getting a new medical web design Sydney from Online Marketing For Doctors[1], there’s always something new to try.

So, if you are wondering what other strategies to consider adding to your current marketing plan, here are five medical marketing methods you can try.

  1. Take A Shot At Social Media Advertising

Even if you have already established your website, sometimes, it isn’t enough. According to experts, while organic marketing is good and free, there’s a better result when you pay for your advertisements.

One of the best things about social media nowadays is the ability to post ads. Facebook, for instance, has become one of the biggest platforms for ad postings with actual results. Since Facebook has plenty of users, from teens, young adults to seniors, it makes for a powerful and effective advertising platform. Apart from that, it also offers your target audience a more fun and interactive experience through the use of different multimedia[2] elements.

  1. Target Your Former Patients

While it’s beneficial to target new clients, many healthcare institutions forget to cater to their former clients online. Aside from being an easier option to target the patients you’ve already seen, it’s also ten times cheaper than acquiring new patients. So next time, instead of focusing solely on finding new clients, consider sending follow-up emails and newsletters to your former patients to continue your brand’s recognition.

  1. Update Your Web Design

You might be happy with how your website is designed now, but change for the better is always a good thing. And since it’s the new year, why not try and assess if you are truly satisfied with your current website?

Aside from your contentment, it’s also important to consider how your clients feel about it. Your brand also needs to reflect on your website more than simply giving your audience the basic information about you and your services. So, try to see if your website needs some update and ask an expert to help you with it.

  1. Try Facebook Live

While posting different multimedia content on your website is effective and more interactive, Facebook Live is a bigger and better alternative. Facebook Live allows a creator not only to share a live video but also to interact with the audience through live comments.

What’s more, Facebook Live uses a unique algorithm that prioritizes your live video by alerting your followers whenever you go live. And because of it, you can increase your viewership dramatically without much effort. With Facebook Live, there’s no need to sit down for filming and spending hours to edit your content. All you have to do is prepare and click record to go live.

  1. Start Discussing Important Topics

While focusing on sharing topics related to your practice, doing this usually gets boring and fewer views. Nowadays, clients like to learn about interesting and important topics that are current. You can do this by leading important discussions on your website or social media profile. You can also use the Facebook Live strategy to do this. You can also incorporate this in your medical or dental website SEO from Online Marketing For Doctors[3] to boost your ranking even further.

Final Word

Keeping up with the trends is not always a flop. Sometimes, it can be even more beneficial to your website to include new marketing trends for your medical practice

consider these tips above to update your site this new year.

Endnotes:
  1. medical web design Sydney from Online Marketing For Doctors: https://onlinemarketingfordoctors.com.au/medical-web-design/
  2. multimedia: https://en.wikipedia.org/wiki/Multimedia
  3. dental website SEO from Online Marketing For Doctors: https://onlinemarketingfordoctors.com.au/dental-practice-seo/

Source URL: http://www.walkinthisworld.com/2019-medical-marketing-strategies-for-your-practice/